Perception is real even when it is not reality.
EDWARD DE BONOYou can analyse the past, but you have to design the future.
More Edward de Bono Quotes
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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I’m a very loyal and unreliable friend.
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Creativity is a great motivator because it mades people interested in what they are doing.
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The quality of our thinking will determine the quality of our future.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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There is no doubt that creativity is the most important human resource of all.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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You cannot look in a new direction by looking harder in the same direction.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Humor is by far the most significant activity of the human brain.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
EDWARD DE BONO