It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
EDWARD DE BONOTo be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
More Edward de Bono Quotes
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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The effective thinker treats arrogance as the major sin of thinking.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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The Church has its problems, but the older I get, the more comfort I find there.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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People should realize we’re jerks just like them.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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Creativity gives hope that there can be a worthwhile idea.
EDWARD DE BONO