Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
EDWARD DE BONOOnly the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
EDWARD DE BONOYou can analyse the past, but you have to design the future.
EDWARD DE BONOOn trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
EDWARD DE BONOA memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONOCreative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
EDWARD DE BONOLogic will never change emotion or perception.
EDWARD DE BONOIf you do not design the future, someone or something else will design it for you.
EDWARD DE BONOThe mind can only see what it is prepared to see.
EDWARD DE BONOCreativity gives the possibility of some sort of achievement to everyone.
EDWARD DE BONOThe quality of our thinking will determine the quality of our future.
EDWARD DE BONOA good design is not a democratic consensus.
EDWARD DE BONOSometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
EDWARD DE BONOA discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
EDWARD DE BONOThe system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
EDWARD DE BONOCreativity gives hope that there can be a worthwhile idea.
EDWARD DE BONOYou cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONO