America is not just a country, it’s an idea.
EDWARD DE BONOWhat the joke displays is a switch in perception. This is important in changing the way we think.
More Edward de Bono Quotes
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If you never change your mind, why have one?
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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People should realize we’re jerks just like them.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Humor is by far the most significant activity of the human brain.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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Creativity and lateral thinking have exactly the same basis as humour.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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Creativity gives the possibility of some sort of achievement to everyone.
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The mind can only see what it is prepared to see.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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Creativity is a great motivator because it mades people interested in what they are doing.
EDWARD DE BONO