Do we have the will to make poverty history?
EDWARD DE BONOWhat is urgent will always take precedence over what is important.
More Edward de Bono Quotes
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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You cannot look in a new direction by looking harder in the same direction.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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There is no doubt that creativity is the most important human resource of all.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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I’m a very loyal and unreliable friend.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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Complexity creates confusion, simplicity focus.
EDWARD DE BONO