Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
EDWARD DE BONOThe analysis of data will not by itself produce new ideas.
More Edward de Bono Quotes
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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Creativity is a great motivator because it mades people interested in what they are doing.
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The image that concerns most people is the reflection they see in other people’s minds.
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If you do not design the future, someone or something else will design it for you.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
EDWARD DE BONO






