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The more you focus, the more that focus becomes a habit.

Charles Duhigg

The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.
CHARLES DUHIGG

Brain Difference Oneself Problem Reward Yourself
If you believe you can change – if you make it a habit – the change becomes real.
CHARLES DUHIGG

Believe Change Habit Reality Yourself
There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
CHARLES DUHIGG

Community Creation Disbelief Experience Powerful Share
Change might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.
CHARLES DUHIGG

Change Easy Effort Fast Shape Time
The brain has this amazing ability to find happiness even when the memories of it are gone.
CHARLES DUHIGG

Ability Amazing Finding Happiness Memories
Habits are malleable throughout your entire life.
CHARLES DUHIGG

Change Habit Life Yourself
If you dress a new something in old habits, it’s easier for the public to accept it.
CHARLES DUHIGG

Acceptance Habit Public Yourself
The more you focus, the more that focus becomes a habit.
CHARLES DUHIGG

Focus Habit Yourself
Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
CHARLES DUHIGG

Easy Freedom Habit Option Understand Yourself
Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
CHARLES DUHIGG

Anand Thakur
Companies aren’t families. They’re battlefields in a civil war.
CHARLES DUHIGG

Civil Company Family War
Small wins are a steady application of a small advantage.
CHARLES DUHIGG

Advantage Application Small Win
America is the Saudi Arabia of coal.
CHARLES DUHIGG

Coal Country Power
The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.
CHARLES DUHIGG

Plant Power Relative Waste
Belief is easier when it occurs within a community.
CHARLES DUHIGG

Belief Community Occur
There’s something about it that makes other good habits easier.
CHARLES DUHIGG

Easy Goodness Habit

The more you focus, the more that focus becomes a habit.

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The more you focus, the more that focus becomes a habit.

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