Since the 17th century, insurance agents have been the foremost experts on risk.
CHARLES DUHIGGThe more you focus, the more that focus becomes a habit.
More Charles Duhigg Quotes
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If you tell people that they have what it takes to succeed, they’ll prove you right.
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Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
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I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.
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The more you focus, the more that focus becomes a habit.
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The same process that makes AA so effective-the power of a group to teach individuals how to believe-happens whenever people come together to help one another change. Belief is easier when it occurs within a community.
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Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
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Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place.
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At some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
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Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
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There’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
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If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
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The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
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The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.
CHARLES DUHIGG