If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
CHARLES DUHIGGWhen people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
More Charles Duhigg Quotes
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What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.
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Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
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Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.
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Change might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.
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Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
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Small wins are a steady application of a small advantage.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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For a habit to stay changed, people must believe change is possible.
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The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.
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The more you focus, the more that focus becomes a habit.
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Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place.
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If you dress a new something in old habits, it’s easier for the public to accept it.
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If you tell people that they have what it takes to succeed, they’ll prove you right.
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Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.
CHARLES DUHIGG






