Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
CHARLES DUHIGGOnce you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
More Charles Duhigg Quotes
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Small wins are a steady application of a small advantage.
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If you tell people that they have what it takes to succeed, they’ll prove you right.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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At some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
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For a habit to stay changed, people must believe change is possible.
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I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
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Hiding what you know is sometimes as important as knowing it.
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America is the Saudi Arabia of coal.
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Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.
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Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
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Habits are malleable throughout your entire life.
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If you dress a new something in old habits, it’s easier for the public to accept it.
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There’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
CHARLES DUHIGG