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Don’t punk out and don’t quit.

Ben Horowitz

What do you get when you cross a herd of sheep with a herd of lemmings? A herd of venture capitalists.
BEN HOROWITZ

Lemming Sheep Venture
It’s pretty clear that [customers] know what their budgets are now, and what they want to spend it on.
BEN HOROWITZ

Clear Customer Want
For example, the vast majority of security break-ins occur as a result of problems with known fixes. With an automated system, you can keep up to date.
BEN HOROWITZ

Date Example Majority Problem Result
Wartime CEO is too busy fighting the enemy to read management books written by consultants who have never managed a fruit stand.
BEN HOROWITZ

Book Enemy Fighting
As a company grows, communication becomes its biggest challenge.
BEN HOROWITZ

Challenges Communication Company
The bigger you get, the harder this gets because the more aggressive the people working for you are.
BEN HOROWITZ

Bigger Management People
The trouble with innovation is that truly innovative ideas often look like bad ideas at the time.
BEN HOROWITZ

Ideas Innovation Looks
You don’t need every investor to believe that you can succeed. You only need one.
BEN HOROWITZ

Believe Inspiration Needs
You know what the difference between a vision and a hallucination is? They call it a vision when other people can see it.
BEN HOROWITZ

Differences People Vision
One of the great things about building a tech company is the amazing people that you can hire.
BEN HOROWITZ

Building Great People Things
To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
BEN HOROWITZ

Losing Succeed Technique
A key thing in being a leader is you’ve got to pause yourself.
BEN HOROWITZ

Keys Leader Management
A CEO needs great intelligence and great courage. And I always found my courage was tested more.
BEN HOROWITZ

Entrepreneur Found Needs
The only thing that prepares you to run a company is running a company.
BEN HOROWITZ

Company Repair Running
You can take somebody’s job, you have to take their job, but you don’t have to take their dignity.
BEN HOROWITZ

Dignity Jobs Management
I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It’s hard to memorize objectives, but it’s easy to remember a story.
BEN HOROWITZ

Mind Remember Stories

Don’t punk out and don’t quit.

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Don’t punk out and don’t quit.

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