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These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.

Ben Horowitz

Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.
BEN HOROWITZ

Choice Courageous Decision
For example, the vast majority of security break-ins occur as a result of problems with known fixes. With an automated system, you can keep up to date.
BEN HOROWITZ

Date Example Majority Problem Result
To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
BEN HOROWITZ

Losing Succeed Technique
Yeah, I became a successful entrepreneur… Eventually
BEN HOROWITZ

Become Entrepreneur Successful
In my experience as CEO, I found that the most important decisions tested my courage far more than my intelligence.
BEN HOROWITZ

Decision Found Important
There is no silver bullet. There are always options and the options have consequences.
BEN HOROWITZ

Bullets Consequences Silver
It’s quite possible for an executive to hit her goal for the quarter by ignoring the future.
BEN HOROWITZ

Executive Goal Quarters
The person they’re working with, is going to be the person they’ll know more. So if that person leaves, they’re going to go – well, should have I left too? What did they get and how does that compare to my deal.
BEN HOROWITZ

Company Deal Leaves Management
Nothing motivates a great employee more than a mission that’s so important that it supersedes everyone’s personal ambition.
BEN HOROWITZ

Ambition Important Mission
Leadership is hard to train on.
BEN HOROWITZ

Hard Leadership Train
As a company grows, communication becomes its biggest challenge.
BEN HOROWITZ

Challenges Communication Company
Business ends up being very dynamic and situational.
BEN HOROWITZ

Business Dynamic Ends Situation
When I was CEO, and I’d listen to music, a lot of people listen to music and you get inspiration from it. And a lot of things in hip hop are very instructive for being in business. Particularly, hip hop is a lot about business, and so it was very useful for me in any job.
BEN HOROWITZ

Express Inspiration Jobs People
Here’s where we are and here’s what I didn’t recognize about us and about you when I made the decision, and now it is what it is.
BEN HOROWITZ

About Decision Made Now Recognize
As a startup CEO, I slept like a baby. I woke up every 2 hours and cried.
BEN HOROWITZ

Baby Hours Motivation
Don’t punk out and don’t quit.
BEN HOROWITZ

Inspirational Motivational Quit

These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.

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These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.

Related Topics

Popular Authors

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