I got along with people very well at every job I had, people liked me and I liked them and I loved being on my feet.
BARBARA CORCORANFailure is my specialty.
More Barbara Corcoran Quotes
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The power of publicity is more important than advertising.
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I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.
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I became a larger than life figure for one reason only. When you’re quoted in the ‘Wall Street Journal,’ the ‘New York Times,’ constantly as the expert in the business people assume you’re a lot bigger than you are. And then I had to run like hell to catch up with my own image.
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Don’t be afraid to go for positions, jobs or take on clients just outside of your knowledge base. It’s when you’re uncomfortable that you learn and grow the most.
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Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.
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In business, you’re the Chief Salesman. Create a sense of demand, rather than waiting to have demand.
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My husband had a very strong identity and was successful in his life. Thank God for that. There’s no way I can control him. I wouldn’t stay married to him if I felt I could. I can readily take my business personality into the home. But he forces me to be a partner rather than the boss.
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I’m never in control of my time during the workday.
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A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of ‘curb appeal.’
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Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
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Become better at firing than hiring – it’s crucial for building a business.
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Great sales people [don’t] have the ability to feel sorry for themselves.
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If your house has been on the market for more than four months, take it off the market and re-list it in two months as ‘new.’
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Insecurity is a wonderful motivator.
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Shark Tales: How I turned $1,000 into a Billion Dollar Business.
BARBARA CORCORAN






