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The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

Barbara Corcoran

If you get labeled a winner, people come along for the ride. Might as well enjoy it and they should too.
BARBARA CORCORAN

might People Winner
So many people are good at starts and not so good at finishing.
BARBARA CORCORAN

Finish Good People Start
Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.
BARBARA CORCORAN

Eight Home Shoes
You can’t study to be an entrepreneur. Sometimes, you just have to jump.
BARBARA CORCORAN

Entrepreneur Sometimes Study
I was a hot-dog stand lady, I was an orphan housemother, I was a waitress 3 or 4 times. All of those jobs did not have good bosses. They basically told you what to do, when to do and when to hop. And I just didn’t like that very much.
BARBARA CORCORAN

Boss Dog Jobs
I hadn’t learned to read by third grade, which wasn’t unusual for some kids. I knew something was wrong because I couldn’t see or understand the words the way the other kids did. I wasn’t the least bit bothered – until I was sent back to the second-grade classroom for reading help after school.
BARBARA CORCORAN

Kids Reading School
People imitate their leader. Lead by example.
BARBARA CORCORAN

Example Leader People
The difference between the real winners is how long they take to feel sorry for themselves. My winners feel it… but they come back up and say ‘hit me again.’
BARBARA CORCORAN

Differences Real Sorry
Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest.
BARBARA CORCORAN

Beauty Contest Eight Great Lighting
When you’re a big money earner and your husband isn’t, it makes you question how feminine you are. I felt I was less feminine than if I was a supporting wife, or a second fiddle, or ‘Mrs. Higgins.
BARBARA CORCORAN

Feminine Husband Wife
Especially if you’re over 40, shortening the term of your loan to pay it off sooner could make you mortgage-free in retirement.
BARBARA CORCORAN

Mortgage Pay Retirement
I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
BARBARA CORCORAN

Average Media Past
Everybody thinks that they’re going to time the market, they’re going to sharpshoot the market, and buy right at the bottom. The truth of the matter is that nobody is good at it.
BARBARA CORCORAN

Bottom Matter Thinking
When you’re in business, if you have some sort of gimmick it’s a huge advantage.
BARBARA CORCORAN

Advantage Gimmicks Huge
Home staging is no longer optional in this real estate market, it is a must!
BARBARA CORCORAN

Estates Home Real
Most great entrepreneurs I know are nothing like the other kids. They’re almost like tangent lines – those lines that seem to go nowhere. Nothing connects them, until they get out in the real world. Then they connect just fine.
BARBARA CORCORAN

Kids Motivational Real

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

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The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.

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Popular Authors

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