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The power of publicity is more important than advertising.

Barbara Corcoran

If you want to have a creative culture, you can’t get it by reading books. You get it by example.
BARBARA CORCORAN

Book Creative Reading
Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!
BARBARA CORCORAN

Creative Down Rivals Smarter Something
If your house has been on the market for more than four months, take it off the market and re-list it in two months as ‘new.’
BARBARA CORCORAN

Four House Two
When you’re building a business, you’re either all in, or you’re not.
BARBARA CORCORAN

Building Business Success Work
If you’re having fun, you wind up innovating.
BARBARA CORCORAN

Fun Having Fun Wind
My mother is an amazing woman. Not only did she manage the entire household, she noticed a gift in each of her kids and instilled confidence in all of us that that gift would take us wherever we wanted to go.
BARBARA CORCORAN

Amazing Kids Mother Woman
The wheels of justice – they’re square wheels.
BARBARA CORCORAN

Justice Squares Wheels
I have found, whether you have a tiny business or a big business, if you don’t jump on something right away, it’s like a bird flying by-it flies off.
BARBARA CORCORAN

Bird Flying Tiny
If someone doesn’t fit in your company, you have an obligation to get rid of them, because you’re holding them back from excelling elsewhere.
BARBARA CORCORAN

Company Fit Obligation
When you have chemistry with a potential hire, they will most likely become a great employee.
BARBARA CORCORAN

Chemistry Employee Great
You steal the limelight, you steal the market share
BARBARA CORCORAN

Limelight Share Stealing
I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.
BARBARA CORCORAN

Giving Jobs Parent
Buy with your heart, not your head. You can look at all the aspects that make a purchase practical, but that kind of thinking makes it an investment rather than a home.
BARBARA CORCORAN

Heart Home Thinking
Don’t you dare underestimate the power of your own instinct.
BARBARA CORCORAN

Instinct Motivational Natural Underestimate
Innovation and creativity are the juiciest parts of running a business.
BARBARA CORCORAN

Creativity Innovation Running
I was well motivated. What I wanted to do was work for myself. I had twenty two jobs before I started my business at the age of twenty three and I didn’t want one more boss telling me what to do. So I was motivated simply because I didn’t want a boss.
BARBARA CORCORAN

Boss Business Jobs Two

The power of publicity is more important than advertising.

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The power of publicity is more important than advertising.

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