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The power of publicity is more important than advertising.

Barbara Corcoran

When you’re building a business, you’re either all in, or you’re not.
BARBARA CORCORAN

Building Business Success Work
Insecurity is a wonderful motivator.
BARBARA CORCORAN

Insecurity Motivator Wonderful
People want to do business with someone they like. If people like you, they’re going to want to do business with you. And if they don’t you’re going to have an almost insurmountable obstacle to overcome.
BARBARA CORCORAN

Motivational Overcome People
Great sales people [don’t] have the ability to feel sorry for themselves.
BARBARA CORCORAN

Motivational People Sorry
I had probably seven agents by the time I became a legitimate real estate broker.
BARBARA CORCORAN

Agents Real Seven
Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
BARBARA CORCORAN

Building Marketing Mom
Confidence is overrated. It’s when we’re uncomfortable and looking for answers that we learn and grow the most.
BARBARA CORCORAN

Answers Grows Uncomfortable
When you’re in business, if you have some sort of gimmick it’s a huge advantage.
BARBARA CORCORAN

Advantage Gimmicks Huge
I’ve never had a really creative idea sitting at my desk. All the big ideas that made a difference happened when I was playing outside.
BARBARA CORCORAN

Differences Ideas Outside Play
Figure out what past efforts amounted to nothing and label them your “not to do” list. Post the list where you’ll see it.
BARBARA CORCORAN

Effort Labels Past
I was a hot-dog stand lady, I was an orphan housemother, I was a waitress 3 or 4 times. All of those jobs did not have good bosses. They basically told you what to do, when to do and when to hop. And I just didn’t like that very much.
BARBARA CORCORAN

Boss Dog Jobs
If you’re having fun, you wind up innovating.
BARBARA CORCORAN

Fun Having Fun Wind
The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
BARBARA CORCORAN

Clever Names Way
The difference between successful people and others is how long they spend time feeling sorry for themselves.
BARBARA CORCORAN

Inspiring Sorry Strong Women
Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest.
BARBARA CORCORAN

Beauty Contest Eight Great Lighting
I was well motivated. What I wanted to do was work for myself. I had twenty two jobs before I started my business at the age of twenty three and I didn’t want one more boss telling me what to do. So I was motivated simply because I didn’t want a boss.
BARBARA CORCORAN

Boss Business Jobs Two

The power of publicity is more important than advertising.

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The power of publicity is more important than advertising.

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