The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
BARBARA CORCORANMost great entrepreneurs I know are nothing like the other kids. They’re almost like tangent lines – those lines that seem to go nowhere. Nothing connects them, until they get out in the real world. Then they connect just fine.
More Barbara Corcoran Quotes
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I have found, whether you have a tiny business or a big business, if you don’t jump on something right away, it’s like a bird flying by-it flies off.
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You can’t study to be an entrepreneur. Sometimes, you just have to jump.
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If I could set a world record, it would be that I have 150 business partners, all with thriving businesses of their own that started with nothing and I made the difference to make them all billionaires.
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If you’re having fun, you wind up innovating.
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When you have chemistry with a potential hire, they will most likely become a great employee.
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Money is not the only thing that motivates employees. It’s about making them happy.
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Buy with your heart, not your head. You can look at all the aspects that make a purchase practical, but that kind of thinking makes it an investment rather than a home.
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I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
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I wanted to be a 150% entrepreneur and a 150% mom, and I found that I was having a very hard time doing both. I was about 75% and 75% – still better than 100%, but not what I was accustomed to at work.
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I like to wake up and just feel gratitude. Gratitude for waking up, for my health, for my kids, for my family. A lot of times in the evening, I’ll write down what my goals are for the next day; When I wake up, I look at that list again. I meditate.
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Finding opportunity is a matter of believing it’s there.
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You steal the limelight, you steal the market share
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Harebrained schemes often lead to great discoveries.
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When you’re a big money earner and your husband isn’t, it makes you question how feminine you are. I felt I was less feminine than if I was a supporting wife, or a second fiddle, or ‘Mrs. Higgins.
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Don’t you dare underestimate the power of your own instinct.
BARBARA CORCORAN