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The moment we cry in a film is not when things are sad but when they turn out to be more beautiful than we expected them to be.

Alain de Botton

to design means forcing ourselves to unlearn what we believe we already know, patiently to take apart the mechanisms behind our reflexes and to acknowledge the mystery and stupefying complexity of everyday gestures like switching off a light of turning on a tap
ALAIN DE BOTTON

Already Behaviour Design Force Mechanism Ourselves Patiently Unlearn
At the heart of every frustration lies a basic structure: the collision of a wish with an unyielding reality.
ALAIN DE BOTTON

Basic Collision Every Frustration Heart Structure
How generous was it to offer gifts to people one knew would never accept them?
ALAIN DE BOTTON

Accept Generous Gift never Offer People
I think people want to get married to end their emotional uncertainty. In a way, they want to end powerful feelings, or certainly the negative ones.
ALAIN DE BOTTON

Emotional End Feeling Married People Powerful Uncertain
In the oasis complex, the thirsty man images he sees water, palm trees, and shade not because he has evidence for the belief, but because he has a need for it. Desperate needs bring about a hallucination of their solution: thirst hallucinates water.
ALAIN DE BOTTON

Belief Complex Evidence Man Oasis Palm Thirsty Tree Water
Travel agents would be wiser to ask us what we hope to change about our lives rather than simply where we wish to go.
ALAIN DE BOTTON

Agent Ask Change Hope Simply Travel Wiser Wish
What we seek, at the deepest level, is inwardly to resemble, rather than physically to possess, the objects and places that touch us through their beauty.
ALAIN DE BOTTON

Beauty Deep External Inward Object Physical Possess Seek Tell Voice
Curiosity takes ignorance seriously – and is confident enough to admit when it’s in the dark. It is aware of not knowing. And then it sets out to do something about it.
ALAIN DE BOTTON

Admit Confident Curious Dark Ignorance Know Take
Perhaps it is true that we do not really exist until there is someone there to see us existing, we cannot properly speak until there is someone who can understand what we are saying in essence, we are not wholly alive until we are loved.
ALAIN DE BOTTON

Essence Exist Existing Love Perhaps Properly Someone Speak Until
We are all more intelligent than we are capable, and awareness of the insanity of love has never saved anyone from the disease.
ALAIN DE BOTTON

Anyone Aware Capable Disease Instantly Intelligent Love More never Save
We should read other people’s books in order to learn what we feel; it is our own thoughts we should be developing, even if it is another writer’s thought that help us to do so.
ALAIN DE BOTTON

Book Help Hope Order Other People Reckless
These inventors were elevating the formulation of entrepreneurial ideas to the status of a visionary activity. Though forced to justify their efforts in the pragmatic language of venture capital, they were at heart utopian thinkers intent on transforming the world.
ALAIN DE BOTTON

Activity Elevate Entrepreneur Force Formulation Ide Intent Inventor Vision World
The mind does most of its best thinking when we aren’t there. The answers are there in the morning.
ALAIN DE BOTTON

Answer Best Mind Morning Think
Maturity: the confidence to have no opinions on many things.
ALAIN DE BOTTON

Confidence Many Maturity Opinion Thing
Our sadness won’t be of the searing kind but more like a blend of joy and melancholy: joy at the perfection we see before us, melancholy at an awareness of how seldom we are sufficiently blessed to encounter anything of its kind.
ALAIN DE BOTTON

Before Blend Define Joy Melancholy Perfection Sadness Sear
Literature deeply stands opposed to the dominant value system-the one that rewards money and power. Writers are on the other side-they make us sympathetic to ideas and feelings that are of deep importance but can’t afford airtime in a commercialized, status-consciou s, and cynical world.
ALAIN DE BOTTON

Act Conscious Cynical Draw Money Object Power World

The moment we cry in a film is not when things are sad but when they turn out to be more beautiful than we expected them to be.

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The moment we cry in a film is not when things are sad but when they turn out to be more beautiful than we expected them to be.

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