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You must be willing to give up something in order to establish that unique position.

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Establish Give Must Order Something Unique Position Willi

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Branding is simply a more efficient way to sell things.
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Each year we send more and receive less.
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Your brand’s power lies in dominance.
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A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light.
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After a slow buildup, people become convinced that they have known about the brand forever.
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It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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