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You must be willing to give up something in order to establish that unique position.

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Establish Give Must Order Something Unique Position Willi

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If you can build a powerful brand, you will have a powerful marketing program.
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Almost Brand Build Builder Come General Market Powerful Previous World
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Business Company Market Objective Ultimate
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Good things happen when you narrow your focus.
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If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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But with a laser, you can drill a hole in a diamond or wipe out cancer.
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A branding program should be designed to differentiate your cow from all the other cattle on the range.
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Advertising is the way great brands get to be great brands.
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That is, you position the product in the mind of the prospect.
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Mind Position Product You
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
Positioning is what you do to the mind of the prospect.
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The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
Each year we send more and receive less.
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Each Less More Receive Send Year
To get into the consumer’s mind, you have to sacrifice.
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