Al Ries on prospect
Al Ries58 quotes“Marketing is not selling. Marketing is building a brand in the mind of the prospect.”
More from Al Ries
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
Al RiesAl Ries It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
Al RiesAl Ries It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
Al RiesAl Ries The most powerful concept in marketing is owning a word in the prospects mind.
Al RiesAl Ries Changing the direction of a large company is like trying to turn an aircraft carrier.
Al RiesAl Ries Everyone is interested in what‘s new. Few people are interested in what‘s better.
Al RiesAl Ries Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
Al RiesAl Ries But with a laser, you can drill a hole in a diamond or wipe out cancer.
Al RiesAl Ries If you can build a powerful brand, you will have a powerful marketing program.
Al RiesAl Ries Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
Al RiesAl Ries If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
Al RiesAl Ries A successful branding program is based on the concept of singularity.
Al RiesAl Ries The crucial ingredient in the success of any brand is its claim to authenticity.
Al RiesAl Ries THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
Al RiesAl Ries War and marketing have many similarities.
Al RiesAl Ries Positioning is not what you do to a product.
Al RiesAl Ries
Original quotes
From our community writers
And that is how time heals, not by erasing but by blurring all the memories.
VesmirVesmir Let me follow my dream. Let me follow my queen.
Moses AlexanderMoses Alexander Be kind to yourself, the way you would be to someone you love.
Courtney PeppernellCourtney Peppernell We need to surrender ourselves to the water before we can climb the spiral ladder.
Nikol MejdnNikol Mejdn You gave me the courage to rise but my darling robin why did you fly leaving me behind these four walls all alone?
Ophelia ScarlettOphelia Scarlett Giving up your dreams is easy, but ask yourself is it really easy to live without dreams?
Sania AbbasSania Abbas It’s funny how we say a person ‘made’ us when they actually broke us. Sort of like how I say ‘funny’ – but I actually mean sad.
Ranata SuzukiRanata Suzuki You can’t keep living backwards – Reminiscing on what was, And terrified to pursue What could be.
J.S BrownJ.S Brown
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More on prospect
One cannot but mistrust a prospect of felicity: one must enjoy it before one can believe in it.
MoliereMoliere I love Prospect Park-watching fireflies at night and going to the bandshell for free music.
Abbey Lee KershawAbbey Lee Kershaw Every great mind seeks to labor for eternity. All men are captivated by immediate advantages; great minds alone are excited by the prospect of distant good.
Friedrich SchillerFriedrich Schiller Often the wicked prosper, while the righteous starve; yet I would never exchange my state for theirs, my virtue for their gold. For mine endures, while riches change their owner every day.
SolonSolon Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
Lewis HowesLewis Howes Humanity is in the highest degree irrational, so that there is no prospect of influencing it by reasonable arguments. Against prejudice one can do nothing.
Sigmund FreudSigmund Freud The future promise of any nation can be directly measured by the present prospects of its youth.
John F. KennedyJohn F. Kennedy The person who does not want to carry his own weight, this is a frightening prospect.