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Positioning is what you do to the mind of the prospect.

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Mind Position Prospect What

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
The Internet is the ultimate in brand-centered buying.
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An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
A successful branding program is based on the concept of singularity.
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Each year we send more and receive less.
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Each Less More Receive Send Year
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
Your brand’s power lies in dominance.
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Brand Dominance Lie Power
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
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Business Company Market Objective Ultimate
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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Going Name New Product Require Simple Succesful
You have to reduce the essence of your brand to a single thought or attribute.
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Already Attribute Brand Category Essence Own Reduce Single Thousand
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Evolve Ivory Tower Marketplace Mud Strategy Towers
War and marketing have many similarities.
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It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Allow Build Decade Ear Forget Normal Old Person Take Truth
Positioning is not what you do to a product.
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Mind Position Product
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
After a slow buildup, people become convinced that they have known about the brand forever.
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Brand Convince Forever Known Peop Slow
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Brand Build Market Mind Prospect Sell
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.
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Brand Build Effort Else Focus Known Mind Nobody Owing Word
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word

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