“But with a laser, you can drill a hole in a diamond or wipe out cancer.”

Each year we send more and receive less.

The next generation product almost never comes from the previous generation.

What should a brand leader advertise?

Advertising is the way great brands get to be great brands.

It’s better to be first in the mind than to be first in the marketplace.

That is, you position the product in the mind of the prospect.

It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

Even if all the cattle on the range look pretty much alike.

You have to reduce the essence of your brand to a single thought or attribute.

The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.

Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.

An attribute that nobody else already owns in your category.

A brand should strive to own a word in the mind of the consumer.

The real barrier (to building a brand) is the human mind.

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.

“Christ” states that those who see themselves as “separate” and not “divine” hinder humanity’s ability to spiritually evolve. Those who deny their own “divinity” are like “cancer cells” in the body of God.

The AMA virtually stopped the Rife treatment in 1939, first by threatening the physicians using Rife’s instrument, then by forcing Rife into court….

It is important to emphasize again and again and again that finding a cure is not the problem

FDA stopped the vaccine’s use in a federal court hearing where neither the cancer patients nor their doctors were allowed to testify.

The failure to think positively can weigh on a cancer patient like a second disease.

A noted cancer specialist in Boston said he believed that if some simple and inexpensive replacement for Chemotherapy for the treatment of cancer were found tomorrow.

The public needs to know – they need to know as much about atrial fibrillation as they do about cancer and diabetes.

Once we played at the Fillmore opposite The Cream. Eric Clapton was there and he played his ass off that night …