“That is, you position the product in the mind of the prospect.”

A brand should strive to own a word in the mind of the consumer.

The real barrier (to building a brand) is the human mind.

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.

Good things happen when you narrow your focus.

It is better to have 50% of one market, instead of 10% of five markets.

Positioning is what you do to the mind of the prospect.

You need to allow enough time for this forgetting to take place

Your brand’s power lies in dominance.

Positioning is how you differentiate yourself in the mind of the prospect.

A branding program should be designed to differentiate your cow from all the other cattle on the range.

When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.

It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.

It’s the first company to build the mental position that has the upper hand, not the first company to make the product.

The most powerful concept in marketing is owning a word in the prospects mind.

Changing the direction of a large company is like trying to turn an aircraft carrier.

Everyone is interested in what‘s new. Few people are interested in what‘s better.

I’m so lucky to be in the position to give. It’s really a gift to give.

You don’t have to hold a position in order to be a leader.

Position yourself with something that captures your curiosity, something that you’re missionary about.

The history of which peoples, nations, or civilizations have conquered or enslaved which other peoples, nations, or civilizations has been largely a history of who has been in a position to do so.

Prayer is not asking. Prayer is putting oneself in the hands of God, at His disposition, and listening to His voice in the depth of our hearts.

As you enter positions of trust and power, dream a little before you think.

Like the cobra, you remain coiled in a loose but compact position and your strike should be felt before it is seen.

It means, people who are in high and responsible positions, if they go against righteousness, righteousness itself will get transformed into a destroyer.