“When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.”

Your brand’s power lies in dominance.

Positioning is how you differentiate yourself in the mind of the prospect.

A branding program should be designed to differentiate your cow from all the other cattle on the range.

It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.

It’s the first company to build the mental position that has the upper hand, not the first company to make the product.

The most powerful concept in marketing is owning a word in the prospects mind.

Changing the direction of a large company is like trying to turn an aircraft carrier.

Everyone is interested in what‘s new. Few people are interested in what‘s better.

Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

But with a laser, you can drill a hole in a diamond or wipe out cancer.

If you can build a powerful brand, you will have a powerful marketing program.

Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.

If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.

A successful branding program is based on the concept of singularity.

The crucial ingredient in the success of any brand is its claim to authenticity.

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

The leaves along the limpid streams of Eden? Is your course measur’d for ye? Or do ye Sweep on in your unbounded revelry Through an aerial universe of endless Expansion,–at which my soul aches to think,– Intoxicated with eternity.

It is not often that someone comes along who is a true friend and a good writer.

I get along with everyone except for men my age, who are bourgeois or retired or boring.

This party is a bit like an old stagecoach. If you drive along at a rapid rate everyone aboard is either so exhilarated or so seasick that you don’t have a lot of difficulty.

They keep saying the right person will come along. I think mine got hit by a truck.

There are a group of people who would like to silence everybody and have everybody go along to get along, but that’s not going to be very helpful for us in the long run, in terms of solving our problems. And somebody has to be courageous enough to actually stand up to, you know, the bullies.

The patient must combat the disease along with the physician.

I always wondered how I could tell when the right one came along – but it was easy. He was the only one that came along.