What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.
AL RIES
AL RIES
Al Ries on answer
Al Ries58 quotes“What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.”
More from Al Ries
Good things happen when you narrow your focus.
Al RiesAl Ries It is better to have 50% of one market, instead of 10% of five markets.
Al RiesAl Ries Positioning is what you do to the mind of the prospect.
Al RiesAl Ries You need to allow enough time for this forgetting to take place
Al RiesAl Ries Your brand’s power lies in dominance.
Al RiesAl Ries Positioning is how you differentiate yourself in the mind of the prospect.
Al RiesAl Ries A branding program should be designed to differentiate your cow from all the other cattle on the range.
Al RiesAl Ries When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
Al RiesAl Ries It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
Al RiesAl Ries It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
Al RiesAl Ries The most powerful concept in marketing is owning a word in the prospects mind.
Al RiesAl Ries Changing the direction of a large company is like trying to turn an aircraft carrier.
Al RiesAl Ries Everyone is interested in what‘s new. Few people are interested in what‘s better.
Al RiesAl Ries Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
Al RiesAl Ries But with a laser, you can drill a hole in a diamond or wipe out cancer.
Al RiesAl Ries If you can build a powerful brand, you will have a powerful marketing program.
Al RiesAl Ries
Original quotes
From our community writers
Caught inside my mind trapped between its horrid lines losing precious time.
Carmen AmadosCarmen Amados Some women will have you look at life differently.
Eleni SophiaEleni Sophia The biggest reward often require the largest risks.
Nicole BrownNicole Brown Being with you is familiar, like playing guitar after some time; the theory is there but my fingers have forgotten the chords.
AstaAsta Late-night conservations, Breathtaking memories, and an endless sky full of unseen dazzling stars. That’s how I want to remember us.
AurthurAurthur Nothing is more terrifying than falling in love.
Helena DegnHelena Degn People who cannot see through souls will keep searching for beauty in faces and will never find it.
Shilpa GoelShilpa Goel There is someone out there waiting to love you in all the ways you deserve.
Ashley PrzywolskiAshley Przywolski
Meet the writers
More on answer
It’s okay to not have it all figured out. If someone does have all the answers, that’s when I should be worried.
Morgan LoveMorgan Love There is nothing more dangerous than a person with only one right answer.
Robert KiyosakiRobert Kiyosaki Blessed is the person who sees the need, recognizes the responsibility, and actively becomes the answer.
William Arthur WardWilliam Arthur Ward Meeting you was like finding the answer to a question I had long since forgotten asking.
Ranata SuzukiRanata Suzuki I have always prided myself that I do my own thinking. I have my own philosophy. I have my own answer to the reasons things have turned out in my life.
Major Dick WintersMajor Dick Winters So many words to say but silence always seemed to be the answer.
A.J XanderA.J Xander Epicurus’s old questions are still unanswered: Is he (God) willing to prevent evil, but not able? then he is impotent. Is he able, but not willing? then he is malevolent. Is he both able and willing? then whence evil?
David HumeDavid Hume I didn’t ask because I was afraid of the answer.
David JonesDavid Jones