The public does not know what is possible. We do.
AKIO MORITAJapanese attitudes toward work seem to be critically different from American attitudes.
More Akio Morita Quotes
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In the long run, no matter how good or successful you are or how clever or crafty.
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Don’t do market research.
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But make sure you don’t make the same mistake twice.
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Without an organisation that can work together, sometimes over a very long period.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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If you don’t want Japan to buy it, don’t sell it.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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