If you don’t want Japan to buy it, don’t sell it.
AKIO MORITANever break another man’s rice bowl.
More Akio Morita Quotes
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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But make sure you don’t make the same mistake twice.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Never break another man’s rice bowl.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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We treat employees as a member of the family.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Don’t do market research.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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The public does not know what is possible. We do.
AKIO MORITA