Don’t do market research.
AKIO MORITAIf you don’t want Japan to buy it, don’t sell it.
More Akio Morita Quotes
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Your business and its future are in the hands of the people you hire.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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If management take the risk of hiring them, we have to take the responsibility for them.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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It has run consistently about 6 percent of sales at Sony – and in service.
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Every action analysed and every responsibility assigned by an organisation chart.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Employees are not guilty; why should they suffer?
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America looks 10 minutes ahead; Japan looks 10 years.
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We treat employees as a member of the family.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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