Employees are not guilty; why should they suffer?
AKIO MORITAIf you don’t want Japan to buy it, don’t sell it.
More Akio Morita Quotes
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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It has run consistently about 6 percent of sales at Sony – and in service.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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We all learn by imitating, as children, as students, as novices in the world of business.
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The best example of this was the Apollo project in the United States.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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In the United States businessmen often do not trust their colleagues.
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The public does not know what is possible. We do.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA