I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITAFrom a management standpoint, it is very important to know how to unleash people’s inborn creativity.
More Akio Morita Quotes
-
-
But make sure you don’t make the same mistake twice.
AKIO MORITA -
While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA -
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA -
In the United States businessmen often do not trust their colleagues.
AKIO MORITA -
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
AKIO MORITA -
Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA -
Never break another man’s rice bowl.
AKIO MORITA -
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA -
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA -
The best example of this was the Apollo project in the United States.
AKIO MORITA -
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITA -
Your business and its future are in the hands of the people you hire.
AKIO MORITA -
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA -
It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA -
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA