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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.

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Creative Creativity Important Inborn Management People Standpoint Unleash

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
But make sure you don’t make the same mistake twice.
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Mistake Same Sure Twice
While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA

Busier Busy Create Creating Engineer Lawyer
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
In the United States businessmen often do not trust their colleagues.
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Businessman Colleague May Moving People Trust
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Amount Depend Endeavor Resolve Strength Succeed
Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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Country Create Creating Game Good Merger Money Moving Namely Play Treat
Never break another man’s rice bowl.
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Another Bowl Break Man never
We don’t believe in market research for a new product unknown to the public. So we never do any.
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Believe New Product Public Research
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Asset Cash Future Gain Important Profit
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITA

Blame Cause Important Mistake Pin Somebody Thing View
Your business and its future are in the hands of the people you hire.
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Business Future Hand Hire People
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Advertise Bad Product Promotion Right Sustain Time
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Believe Big Compensate Mistake Money Person Think Work

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