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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust

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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I feel it is my fault because I made the decision to hire him.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Employees are not guilty; why should they suffer?
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If management take the risk of hiring them, we have to take the responsibility for them.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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It’s difficult to see new projects to fruition.
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Every action analysed and every responsibility assigned by an organisation chart.
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People need money, but they also want to be happy in their work and proud of it.
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Curiosity is the key to creativity.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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If you don’t want Japan to buy it, don’t sell it.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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My solution to the problem of unleashing creativity is always to set up a target.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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