Don’t do market research.
AKIO MORITAI consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
More Akio Morita Quotes
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People need money, but they also want to be happy in their work and proud of it.
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Every action analysed and every responsibility assigned by an organisation chart.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Your business and its future are in the hands of the people you hire.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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An enemy of innovation could be your own sales force.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Never break another man’s rice bowl.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA