In the United States businessmen often do not trust their colleagues.
AKIO MORITAI consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
More Akio Morita Quotes
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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The only sure thing is that in business there are no sure things.
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America looks 10 minutes ahead; Japan looks 10 years.
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To have any one of these without the others is self defeating in business.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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The best example of this was the Apollo project in the United States.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Your business and its future are in the hands of the people you hire.
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A company will get nowhere if all of the thinking is left to management.
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People need money, but they also want to be happy in their work and proud of it.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA






