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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust

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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA

Carefully Go Intuitive Night People Research Sense Want Watch
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Company Employee Happy Healthy Job Keep Productive Want
Employees are not guilty; why should they suffer?
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Employee Guilt Suffer Why
Japanese attitudes toward work seem to be critically different from American attitudes.
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Attitude Country Critical Different Seem Work
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Company Constant Deal Engineer Giving Important Industrial Job Management Target
Every action analysed and every responsibility assigned by an organisation chart.
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Action Analyse Assigned Chart Every Organisation Responsibility
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
You can be totally rational with a machine.
AKIO MORITA

Machine People Understanding
When I find an employee who turns out to be wrong for the job,
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Decision Employee Fault Job Turn Wrong
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Employee Establish Evaluate Longer Matter Past Promotion Record School
Never break another man’s rice bowl.
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Another Bowl Break Man never
But make sure you don’t make the same mistake twice.
AKIO MORITA

Mistake Same Sure Twice

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