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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust

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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Creative Creativity Important Inborn Management People Standpoint Unleash
If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Another Colleague Company Competitor Frequent Peace Tomorrow Trust
The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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Country Develop Employee Fate Feeling Healthy Important Manager Most Relationship
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Carefully Go Intuitive Night People Research Sense Want Watch
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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Course Development Hawl Long Mean Profit Research Running Short
Without an organisation that can work together, sometimes over a very long period.
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Fruition Long Organisation Period Sometimes Working Together
You can be totally rational with a machine.
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Machine People Understanding
An enemy of innovation could be your own sales force.
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Business Enemy Force Innovation Own Sale
To have any one of these without the others is self defeating in business.
AKIO MORITA

Any Business Defeat One Without
People need money, but they also want to be happy in their work and proud of it.
AKIO MORITA

Happy Money Need People Proud Work
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Always Best Convince Idea Leadership Life New Pass World
Curiosity is the key to creativity.
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Creativity Graduation Key Machine Ration
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Break Country Different Market Need Something Through Weapon

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