If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITADon’t do market research.
More Akio Morita Quotes
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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In the United States businessmen often do not trust their colleagues.
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The best example of this was the Apollo project in the United States.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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But make sure you don’t make the same mistake twice.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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People need money, but they also want to be happy in their work and proud of it.
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Curiosity is the key to creativity.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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To have any one of these without the others is self defeating in business.
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Employees are not guilty; why should they suffer?
AKIO MORITA