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Don’t do market research.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITA

Began Big Country Idea Impact Ironically Quality Virtual
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

Believe Everybody Facility Impressive Office Posh Private Want Work
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA

Believe Big Compensate Mistake Money Person Think Work
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA

Break Country Different Market Need Something Through Weapon
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITA

Aware Job Kind Making Management Manager Mean Mistake Remarkable Yera
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITA

Bureaucracy Chief Constant Curiosoty Drive Formal Job People School System
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA

Company Constant Deal Engineer Giving Important Industrial Job Management Target
America looks 10 minutes ahead; Japan looks 10 years.
AKIO MORITA

Ahead Country Look Minute Ten Year
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA

Asset Building Interest Most Paper People Real Shuffle Tasting Try
People need money, but they also want to be happy in their work and proud of it.
AKIO MORITA

Happy Money Need People Proud Work
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

Adjust Better Country Honorable Kid Kind Much Notion People Work
There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research

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