I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITADon’t do market research.
More Akio Morita Quotes
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Employees are not guilty; why should they suffer?
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In the United States businessmen often do not trust their colleagues.
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Never break another man’s rice bowl.
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An enemy of innovation could be your own sales force.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA