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Our plan is to lead the public with new products rather than ask them what kind of products they want.

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Every action analysed and every responsibility assigned by an organisation chart.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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A company will get nowhere if all of the thinking is left to management.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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America looks 10 minutes ahead; Japan looks 10 years.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Never break another man’s rice bowl.
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Your business and its future are in the hands of the people you hire.
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The best example of this was the Apollo project in the United States.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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