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Our plan is to lead the public with new products rather than ask them what kind of products they want.

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Ask Kind Plan Product Public Rather Want

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

It’s difficult to see new projects to fruition.
AKIO MORITA

Difficult Fruition New Project
In the long run, no matter how good or successful you are or how clever or crafty.
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Clever Crafty Good Long Matter Run Successful
You can be totally rational with a machine.
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Machine People Understanding
All you need is the best product in the world, the most efficient production in the world and global marketing.
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Efficient Global Marketing Need Product Production World
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Advertise Bad Product Promotion Right Sustain Time
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Believe Big Compensate Mistake Money Person Think Work
The only sure thing is that in business there are no sure things.
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Business Only Sure Thing
We don’t believe in market research for a new product unknown to the public. So we never do any.
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Believe New Product Public Research
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Company Ingredient Responsible Secret Success
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
Never break another man’s rice bowl.
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Another Bowl Break Man never
An enemy of innovation could be your own sales force.
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Business Enemy Force Innovation Own Sale
But if you work with people, sometimes logic often has to take a backseat to understanding.
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Backseat Creative Often People Sometimes Work Your
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Company Constant Deal Engineer Giving Important Industrial Job Management Target
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Always Company Employee Facility Made Meet Single Trying

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