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Our plan is to lead the public with new products rather than ask them what kind of products they want.

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Ask Kind Plan Product Public Rather Want

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology
If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
AKIO MORITA

Another Colleague Company Competitor Frequent Peace Tomorrow Trust
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Asset Building Interest Most Paper People Real Shuffle Tasting Try
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Company Constant Deal Engineer Giving Important Industrial Job Management Target
Every action analysed and every responsibility assigned by an organisation chart.
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Action Analyse Assigned Chart Every Organisation Responsibility
People need money, but they also want to be happy in their work and proud of it.
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Happy Money Need People Proud Work
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash
My concept is that anybody has creative ability, but very few people know how to use it.
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Ability Anybody Concept Creative Few People Use
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Believe Big Compensate Mistake Money Person Think Work
In the United States businessmen often do not trust their colleagues.
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Businessman Colleague May Moving People Trust
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Break Country Different Market Need Something Through Weapon
I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Anybody Assistant Else Exact Job Mean Someone Trust Want
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Bureaucracy Chief Constant Curiosoty Drive Formal Job People School System
Japanese attitudes toward work seem to be critically different from American attitudes.
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Attitude Country Critical Different Seem Work
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker

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