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Our plan is to lead the public with new products rather than ask them what kind of products they want.

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Ask Kind Plan Product Public Rather Want

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If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

Hiring Management Responsible Risk Take
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want
We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Company Employee Management Profit Recession Responsible Risk Sacrifice
An enemy of innovation could be your own sales force.
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Business Enemy Force Innovation Own Sale
I feel it is my fault because I made the decision to hire him.
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Decision Fault Feel Hire Made People
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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Company Executive Leadership Necessary Personnel Quality Show Thing Way
If we do our best and make efforts, a peaceful and great future will become ours without fail.
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Employees are not guilty; why should they suffer?
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Employee Guilt Suffer Why
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Employee Establish Evaluate Longer Matter Past Promotion Record School
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITA

Ask Kind Plan Product Public Rather Want
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Company Employee Happy Healthy Job Keep Productive Want

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