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Our plan is to lead the public with new products rather than ask them what kind of products they want.

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Ask Kind Plan Product Public Rather Want

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A company will get nowhere if all of the thinking is left to management.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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The best example of this was the Apollo project in the United States.
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My solution to the problem of unleashing creativity is always to set up a target.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Don’t do market research.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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Every action analysed and every responsibility assigned by an organisation chart.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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The public does not know what is possible. We do.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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If you don’t want Japan to buy it, don’t sell it.
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I feel it is my fault because I made the decision to hire him.
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