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Our plan is to lead the public with new products rather than ask them what kind of products they want.

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Ask Kind Plan Product Public Rather Want

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing
To have any one of these without the others is self defeating in business.
AKIO MORITA

Any Business Defeat One Without
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITA

Believe Everybody Facility Impressive Office Posh Private Want Work
But make sure you don’t make the same mistake twice.
AKIO MORITA

Mistake Same Sure Twice
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
AKIO MORITA

Amount Depend Endeavor Resolve Strength Succeed
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITA

Company Ingredient Responsible Secret Success
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
Never break another man’s rice bowl.
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Another Bowl Break Man never
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want
An enemy of innovation could be your own sales force.
AKIO MORITA

Business Enemy Force Innovation Own Sale
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

Adjust Better Country Honorable Kid Kind Much Notion People Work
It’s difficult to see new projects to fruition.
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Difficult Fruition New Project
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research

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