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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

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Company Ingredient Responsible Secret Success

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology
When I find an employee who turns out to be wrong for the job,
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Decision Employee Fault Job Turn Wrong
While the United States has been busy creating lawyers, we have been busier creating engineers.
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Busier Busy Create Creating Engineer Lawyer
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
Curiosity is the key to creativity.
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Creativity Graduation Key Machine Ration
The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
AKIO MORITA

Country Develop Employee Fate Feeling Healthy Important Manager Most Relationship
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Break Country Different Market Need Something Through Weapon
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Creative Energetic Intelligent Once People Prepare Staff
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITA

Action Analyse Assigned Chart Every Organisation Responsibility
It’s difficult to see new projects to fruition.
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Difficult Fruition New Project
I believe people work for satisfaction.
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Believe People Satisfaction Work
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITA

Aware Job Kind Making Management Manager Mean Mistake Remarkable Yera
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITA

Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way

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