Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITAA company will get nowhere if all of the thinking is left to management.
More Akio Morita Quotes
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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An enemy of innovation could be your own sales force.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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To have any one of these without the others is self defeating in business.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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America looks 10 minutes ahead; Japan looks 10 years.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Never break another man’s rice bowl.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Every action analysed and every responsibility assigned by an organisation chart.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Curiosity is the key to creativity.
AKIO MORITA






