If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITAA company will get nowhere if all of the thinking is left to management.
More Akio Morita Quotes
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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The public does not know what is possible. We do.
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My solution to the problem of unleashing creativity is always to set up a target.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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I feel it is my fault because I made the decision to hire him.
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An enemy of innovation could be your own sales force.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Never break another man’s rice bowl.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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When I find an employee who turns out to be wrong for the job,
AKIO MORITA