But make sure you don’t make the same mistake twice.
AKIO MORITABut make sure you don’t make the same mistake twice.
AKIO MORITAAdvertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITAOur plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITAThe public does not know what is possible. We do.
AKIO MORITATo create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITAI believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITAJapanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITAI believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITAMy concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITAAmericans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITAThe company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITAWe don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITAEvery action analysed and every responsibility assigned by an organisation chart.
AKIO MORITAWe want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
AKIO MORITAMore people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA