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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITA

Company Ingredient Responsible Secret Success
Japanese attitudes toward work seem to be critically different from American attitudes.
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Attitude Country Critical Different Seem Work
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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In the long run, no matter how good or successful you are or how clever or crafty.
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Clever Crafty Good Long Matter Run Successful
If you don’t want Japan to buy it, don’t sell it.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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Country Develop Employee Fate Feeling Healthy Important Manager Most Relationship
We treat employees as a member of the family.
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Employee Leadership Member Relationship Responsibility Trust
Curiosity is the key to creativity.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Believe Everybody Facility Impressive Office Posh Private Want Work
All you need is the best product in the world, the most efficient production in the world and global marketing.
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My solution to the problem of unleashing creativity is always to set up a target.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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