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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

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Break Country Different Market Need Something Through Weapon

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA

Carefully Go Intuitive Night People Research Sense Want Watch
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Bureaucracy Chief Constant Curiosoty Drive Formal Job People School System
America looks 10 minutes ahead; Japan looks 10 years.
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Ahead Country Look Minute Ten Year
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITA

Company Ingredient Responsible Secret Success
To have any one of these without the others is self defeating in business.
AKIO MORITA

Any Business Defeat One Without
Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITA

Ask Kind Plan Product Public Rather Want
In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA

Clever Crafty Good Long Matter Run Successful
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

Ability Anybody Concept Creative Few People Use
The best example of this was the Apollo project in the United States.
AKIO MORITA

Apollo Best Example Project United States
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITA

Ability Blend Grow Innate Learn Principle Up
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
If you don’t want Japan to buy it, don’t sell it.
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Buy Country Sell Want
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Corporation Create Employee Family Fate Feeling Manage Same Share

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