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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

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Break Country Different Market Need Something Through Weapon

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Amenities are not of great concern to management in Japan.
AKIO MORITA

Concern Country Great Management
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Asset Cash Future Gain Important Profit
Japanese attitudes toward work seem to be critically different from American attitudes.
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Attitude Country Critical Different Seem Work
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Carefully Go Intuitive Night People Research Sense Want Watch
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Break Country Different Market Need Something Through Weapon
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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Company Employee Management Profit Recession Responsible Risk Sacrifice
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
Employees are not guilty; why should they suffer?
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Employee Guilt Suffer Why
Without an organisation that can work together, sometimes over a very long period.
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Fruition Long Organisation Period Sometimes Working Together
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
But if you work with people, sometimes logic often has to take a backseat to understanding.
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Backseat Creative Often People Sometimes Work Your
America looks 10 minutes ahead; Japan looks 10 years.
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Ahead Country Look Minute Ten Year
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
I believe people work for satisfaction.
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Believe People Satisfaction Work
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Another Colleague Company Competitor Frequent Peace Tomorrow Trust

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