“It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.”

Effectiveness must be learned.

There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

Working on the right things is what makes knowledge work effective.

There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.

What’s measured improves.

The best way to predict your future is to create it.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.

The purpose of business is to create and keep a customer.

Whenever you see a successful business, someone once made a courageous decision.

People who don’t take risks generally make about two big mistakes a year.

Keep your eye on the task, not on yourself. The task matters, and you are a servant.

The computer is a moron.

The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.

The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.

The less an organization has to do to produce results, the better it does its job.

Our greatest challenge-our greatest opportunity-is found in these words: ‘Choose ye this day.’

Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.”

I have been given eyes to see and a mind to think, and now I know a great secret of life, for I perceive, at last, that all my problems, discouragements , and heartaches are, in truth, great opportunities in disguise.

I have the opportunity, once more to right some wrongs, to pray for peace, to plant some trees, and sing more joyful songs.

It is possible to become discouraged about the injustice we see everywhere. But God did not promise us that the world would be humane and just. He gives us the gift of life and allows us to choose the way we will use our limited time on earth. It is an awesome opportunity.

Mama exhorted her children at every opportunity to ‘jump at the sun.’ We might not land on the sun, but at least we would get off the ground.

When you know what are you are doing and have a clear vision of where you are going, you will not need to chase opportunities. Opportunities will seek you. Happiness will chase you. And, instead of being a choice, you will be the one choosing.

This defines entrepreneur and entrepreneurship – the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.