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There is only one valid definition of business purpose: to create a customer.

Peter Drucker

Business has only two functions – marketing and innovation.
PETER DRUCKER

Business Innovation
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness
The purpose of business is to create and keep a customer.
PETER DRUCKER

Business Creation Customer Purpose
Rank does not confer privilege or give power. It imposes responsibility.
PETER DRUCKER

Power Privilege Responsibility
Plan, organize, integrate, motivate, and measure.
PETER DRUCKER

Integrity Motivational Planning
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
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Action Deep Inspirational Quiet Reflection
Plans are only good intentions unless they immediately degenerate into hard work.
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Goodness Planning
It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.
PETER DRUCKER

Opportunity Problem Result
The best way to predict your future is to create it.
PETER DRUCKER

Best Creation Future Yourself
What’s measured improves.
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Improvement One Liner
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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Customer Himself Understand
Whenever you see a successful business, someone once made a courageous decision.
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Courage Decision See Success Yourself
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
Entrepreneurship is neither a science nor an art. It is a practice.
PETER DRUCKER

Art Entrepreneur Practice Science
Effective executives know that their subordinates are paid to perform and not to please their superiors.
PETER DRUCKER

Job Pay
The first rule in decision-making is that one does not make a decision unless there is disagreement.
PETER DRUCKER

Decision Oneself Rule

There is only one valid definition of business purpose: to create a customer.

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There is only one valid definition of business purpose: to create a customer.

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