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Remember: the enemy gets a vote.

Jocko Willink

When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy
The Warrior Kid treats people with respect, doesn’t judge them.
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Judgement People Respect Warrior
Our egos don’t like to take blame.
JOCKO WILLINK

Blame Ourselves
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
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Myself Reputation Responsibility Right Time
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
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Age Change Improvement Leadership Simplicity Technology
Faster. Stronger. Smarter. More humble. Less ego.
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Humble Instagram Captions Strong
The greatest of these was the recognition that leadership is the most important factor on the battlefield, the single greatest reason behind the success of any team.
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Greatness Leadership Team
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
If the plan is simple enough, everyone understands it, which means each person can rapidly adjust and modify what he or she is doing. If the plan is too complex, the team can’t make rapid adjustments to it, because there is no baseline understanding of it.
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Planning Simplicity Team Understand
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
Repetitive exceptional performance became a habit.
JOCKO WILLINK

Performance
Good leaders don’t make excuses.
JOCKO WILLINK

Goodness Leadership One Liner
We learned that leadership requires belief in the mission and unyielding perseverance to achieve victory, particularly when doubters question whether victory is even possible.
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Achievement Belief Leadership Learning Perseverance Possible Victory
The test for a successful brief is simple: Do the team and the supporting elements understand it?
JOCKO WILLINK

Success Team Understand
If we could execute with a monumental effort just to reach an immediate goal that everyone could see, we could then continue to the next visually.
JOCKO WILLINK

Effort Goal See

Remember: the enemy gets a vote.

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Remember: the enemy gets a vote.

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