Every battle is won before it’s ever fought.
SUN TZUKnow your enemy and know yourself and you can fight a hundred battles without disaster,
More Sun Tzu Quotes
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Attack is the secret of defense; defense is the planning of an attack.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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The wise warrior avoids the battle.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
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He will win who, prepared himself, waits to take the enemy unprepared.
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It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
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He will win who knows when to fight and when not to fight
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
SUN TZU