Every battle is won before it’s ever fought.
SUN TZUNever venture, never win!
More Sun Tzu Quotes
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Build your opponent a golden bridge to retreat across.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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Invincibility lies in the defence; the possibility of victory in the attack.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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The opportunity of defeating the enemy is provided by the enemy himself.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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If there is disturbance in the camp, the general’s authority is weak.
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The supreme art of war is to subdue the enemy without fighting.
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The wise warrior avoids the battle.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU