“As a precaution, we’re making machines extremely heavy with very tiny legs.”

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Solving big problems is easier than solving little ones.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

Find the leverage in the world so you can be truly lazy.

I like to ask a lot of questions to my employees, to learn about what they do and how they do.

Deep knowledge from your manager goes a long way toward motivating you. And I have a pretty good capability for that.

Serving our end users is at the heart of what we do and remains our number one priority.

If you have a product that’s really gaining a lot of usage, then it’s probably a good idea.

Being negative is not how we make progress, and the most important things are not zero sum.

Most people think companies are basically evil. They get a bad rap. And I think that’s somewhat correct.

Always work hard on something uncomfortably exciting.

You can be serious without a suit.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

We have always believed that it’s possible to make money without being evil.

Always deliver more than expected.

Poetry is a verdict, not an occupation.

Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.

Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

Power will be maintained by the groovy guy or gal who gets the most media coverage for his sleaze. Naturally, his friends in various businesses will do okay, too.

It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.

What others think about you is none of your business.

I would rather die than have my fans see me without a pair of heels on. And that’s show business.

Anyone who is not investing now is missing a tremendous opportunity.