“Optimism is important. You have to be a little silly about the goals you are going to set. You should try to do things that most people would not do.”

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

Find the leverage in the world so you can be truly lazy.

I like to ask a lot of questions to my employees, to learn about what they do and how they do.

Deep knowledge from your manager goes a long way toward motivating you. And I have a pretty good capability for that.

Serving our end users is at the heart of what we do and remains our number one priority.

If you have a product that’s really gaining a lot of usage, then it’s probably a good idea.

Being negative is not how we make progress, and the most important things are not zero sum.

Most people think companies are basically evil. They get a bad rap. And I think that’s somewhat correct.

Always work hard on something uncomfortably exciting.

You can be serious without a suit.

There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.

We have always believed that it’s possible to make money without being evil.

Always deliver more than expected.

Sergey and I founded Google because we’re super optimistic about the potential for technology to make the world a better place.

You treat people with respect, they tend to return the favor to the company.

The best people want to work the big challenges.

If you do not believe in co-operation, look what happens to a wagon that loses a wheel.

I started the site when I was 19. I didn’t know much about business back then.

Achievement happens when we pursue and attain what we want.

It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.

Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.

Getting knocked down in life is a given. Getting up and moving forward is a choice.

We are excited about Internet access in general. With better access to the Internet, people do more searches.