Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBSIt’s not a faith in technology. It’s faith in people.
More Steve Jobs Quotes
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I would trade all of my technology for an afternoon with Socrates.
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Do not try to do everything. Do one thing well.
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A brand is simply trust.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Focusing is all about saying no.
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Details matter, it’s worth waiting to get it right.
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Never settle for average.
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Innovation is the ability to see change as an opportunity – not a threat.
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If you live each day as it was your last, someday you’ll most certainly be right
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The most important decisions you make are not the things you do, but the things you decide not to do.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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Focus and simplicity – once you get there, you can move mountains.
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Without passion, any rational person would give up!
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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