If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZURewards for good service should not be deferred a single day.
More Sun Tzu Quotes
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Even the finest sword plunged into salt water will eventually rust.
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In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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The opportunity of defeating the enemy is provided by the enemy himself.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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The greatest victory is that which requires no battle.
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In the midst of chaos, there is also opportunity.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU