“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.”

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

You don’t need to have a 100 person company to develop that idea.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

Small groups of people can have a really huge impact.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact.

Opportunity comes once in a lifetime.

There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.

Luck is for the ill-prepared.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

I have always been ahead of my time.