Know yourself and you will win all battles
SUN TZUIf ignorant both of your enemy and yourself, you are certain to be in peril.
More Sun Tzu Quotes
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All warfare is based on deception.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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Invincibility lies in the defence; the possibility of victory in the attack.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Every battle is won before it’s ever fought.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Build your opponent a golden bridge to retreat across.
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Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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