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If you are wiling to do something that might not work, you are closer to being an artist.

Seth Godin

People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success

If you are wiling to do something that might not work, you are closer to being an artist.

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If you are wiling to do something that might not work, you are closer to being an artist.

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Popular Authors

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