Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODINAs our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
More Seth Godin Quotes
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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If failure is not an option, then neither is success.
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Ideas that spread win.
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Anyone who says failure is not an option has also ruled out innovation.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Don’t create for the masses. Create for the people who are your kind of weird.
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If you want to be a leader, go lead
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The less people know, the more they yell.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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As soon as we associate reading with a test, we’ve missed the point.
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Quit or be exceptional. Average is for losers.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN