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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.

Seth Godin

Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People

As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.

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Popular Authors

As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.

Related Topics

Popular Authors

More Seth Godin Quotes