The job is not your work; what you do with your heart and soul is the work.
SETH GODINGood enough’ stopped being good enough a long time ago. so why not be great?
More Seth Godin Quotes
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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If you are wiling to do something that might not work, you are closer to being an artist.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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As you’ve probably discovered, great work makes us uncomfortable.
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Art is a personal act of courage, something one human does that creates change in another.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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If I fail more than you do, I win.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Your best customers are worth far more than your average customers.
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The big win is when you refuse to settle for average or mediocre.
SETH GODIN