black
grey
blue
red
brown
white

Good enough’ stopped being good enough a long time ago. so why not be great?

Seth Godin

Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests

Good enough’ stopped being good enough a long time ago. so why not be great?

Related Topics

Popular Authors

Good enough’ stopped being good enough a long time ago. so why not be great?

Related Topics

Popular Authors

More Seth Godin Quotes