So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODINConnect, create meaning, make a difference, matter, be missed.
More Seth Godin Quotes
-
-
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN -
Not adding value is the same as taking it away.
SETH GODIN -
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN -
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN -
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN -
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN -
Making promises and keeping them is a great way to build a brand.
SETH GODIN -
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN -
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN -
Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
SETH GODIN -
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN -
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN -
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN -
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN -
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN -
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN -
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN -
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN -
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN -
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN -
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN -
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN -
Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN -
Art is the act of navigating without a map.
SETH GODIN -
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN -
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN