If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODINA big part of doing your work is defending your time and your attention so you can do your work.
More Seth Godin Quotes
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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If you’re not the best in the world at what you do, then you have to get better.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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Good enough’ stopped being good enough a long time ago. so why not be great?
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Just because something is easy to measure doesn’t mean it’s important.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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You are not your resume, you are your work.
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The cost of being wrong is less than the cost of doing nothing.
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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN