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Your best customers are worth far more than your average customers.

Seth Godin

Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
SETH GODIN

Leadership Mean Teamwork
A book is a souvenir of an idea.
SETH GODIN

Book Ideas

Your best customers are worth far more than your average customers.

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Your best customers are worth far more than your average customers.

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