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Your best customers are worth far more than your average customers.

Seth Godin

You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN

Christian Mean Motivational
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODIN

Answers Creative Findings
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People

Your best customers are worth far more than your average customers.

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Your best customers are worth far more than your average customers.

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